Comedian Ricky Gervais stars in a series of new ads for Audi, which describe Gervais as "a pig-nosed troll" and a "fang-faced wimp."
The Audi ads feature the new A3 with Audi connect® which hotspots up to 8 devices, and costs less than $30,000.
The first self-deprecating ad features Gervais in the drivers seat of a Audi, while a young girl sits in the back reading tweets directed to "Uncle Ricky".
The second ad features Gervais and other celebrities, including comedian Kristen Schaal and boxer Claressa Shields, singing the lyrics to Queen’s “We Are the Champions.”
Audi is apparently attempting to appeal to a broader market by appealing to cool "urban" people.
In a leaked document, Audi has asked car-dealers to throw parties aiming at mid 20's - early 40's. The helpful guide discusses everything from what music to play to what alcohol to serve.