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article image'Captain America: The Winter Soldier' could hit $100 million mark

By Tim O'Brien     Apr 3, 2014 in Entertainment
With a whopping $37 million Friday, "Captain America: The Winter Soldier" could approach $100 million when the weekend is done. Many estimates have it now at $90-95 million. It has redefined the records books for April already.
EARLIER UPDATE: t looks like "Captain America: The Winter Soldier" opened nicely to the tune of $10.2 million. That beat both the openings of "Thor: The Dark World" and "Man of Steel."
EARLIER: It used to be Memorial Day was a perfect way to kick off summer in the United States. That was especially true for the summer movie season. Then May 1 became the norm. Wait, let's do it now.
As in April 4 with the release of "Captain America: The Winter Soldier."
If a film that is a potential blockbuster can get a stronghold on the April box office and call it the first hit of the summer season, a new norm is born. The way we watch movies (and TV) has changed, so why not this? "Captain America: The Winter Soldier" will ride high and most likely sink "Noah" in a big way at the weekend box office.
A film about American ideals will flourish at the box office and go head-to-head with a not-so Biblical telling of a flood. Sure, it is in its second week, but "Noah" had a flood of support and headlines from many circles. Tracking the second week drop may be needed here. "Captain America: The Winter Soldier" is solid entertainment as the heroes try to take down the new world order. Throw in the idea that he must take down some powerful American enemies, and it brings it home.
The cast includes Chris Evans, Anthony Mackie, Samuel L. Jackson, Scarlett Johansson and Robert Redford.
Weekend
1. "Captain America: The Winter Soldier" - 3,938 theaters
2. "Island of Lemurs: Madagascar" (IMAX) - 37 theaters
3. "Afflicted (2014)"- Limited
4." Nymphomaniac: Volume II" - Limited
5. "Under the Skin (2014)" - Limited
Nothing else is in the film's way, either. It may push the $90 million barrier and that would be spectacular. Fandango noted its pre-sales are all leaning the "Captain America" way. It does look like an $80 million opener that could reach that $90 million figure.
One way of making those huge numbers will be attracting those besides its usual fan base. The younger males will show up but this film will most likely appeal to a broader audience. The film stands on its own but still satisfies the fan base by keeping the story fresh and moving along. While this report is not a review (and never will be), it looks at the trends, demographics and what may or may not happen as the weekend progresses.
Some things may sound like opinion but it is more of what is taking shape behind-the-scenes.
This weekend is one for the limited releases as well (see list). Even "Dom Hemingway" is in limited release and it opened Wednesday. "Captain America: The Winter Soldier" gets an early release as well, on Thursday*.
* I am running it on two screens Thursday night at 8 p.m.; one in 3D and the other in 2D. I am giving the audience a choice.
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