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article image'Captain America: The Winter Soldier' rewrites April record books

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By Tim O'Brien     Apr 6, 2014 in Entertainment
Take a story ripped from today's headlines and mix it with the ideals of the first avenger and the result is a commanding box office win. "Captain America: The Winter Soldier" beat expectations and soared with $96.2 million, setting an April record.
Steve Rogers (Chris Evans) proved a worthy hero to stand alone at the top as it easily washed away any momentum "Noah" might have had after its win last weekend. However, word-of-mouth on "Noah" was sinking in and that doomed it in the end. Nothing was going to stop the next installment of "Captain America," however. Sure, "Noah" is in second but look at the distance between the first and second spots.
The film set an opening weekend record for April. The previous record holder was "Fast Five" with $86.1 million. That was a huge number for April, so taking a step back over the "Captain America" hype may be needed. It may be more of Hollywood looking at every month as a winner from here on out. Or at least try.
But, "Captain America: The Winter" soldier has indeed changed the way in which the box office will be for the month of April. Now, summer season starts closer to the beginning of spring rather than the end. It will now be a spring break season for the box office, perhaps. Either way, "Captain America: The Winter Soldier" was huge. As the weekend progressed, some estimates had it closing in on $100 million before settling in where it did. Now, if Sunday is higher than expected, look for the actuals to be needed here on Tuesday.
One could throw out that the Saturday numbers could have been higher in the states had it not been for the Final Four. Much of the same crowd that would go to see the movie opted instead to watch the NCAA basketball tournament.
Weekend
Updated with actuals. Because of the nature of the blockbusters and the number tally, it needs to be updated with what is called ACTUALS. "Captain America: The Winter Soldier" is NOW $95 million. That is noteworthy as the number many will still use is still the one below. But, here it gets updated as it should and does in this report.
1. "Captain America: The Winter Solider" - $96.2 million
2. "Noah" - $17 million
3. "Divergent" - $12.9 million
It was a weekend for second place and beyond as the winner going in was a no-brainer. "Divergent" is another one that seems to be a solid choice as it is holding better. It is well over $100 million now ($114 million, domestically).
"God's Not Dead" continues its winning way in week three as did "The Grand Budapest Hotel" in week five. Many times when audiences flock to the blockbusters, these films can gain and prosper. While not in near as many theaters, success can come in other ways. The key is people need to show up to ensure that films like this continue to make it to more theaters. "The Grand Budapest Hotel" and its marketing has paved the way for others like it to follow suit.
Some films need the slow roll out to build an audience while some need that opening weekend pop and momentum to sustain it. "Under the Skin" is another example. It stars Scarlett Johannson, who is also in "Captain America." It was in only four theaters but racked up $140,000 ($35,000 per screen average).
Now, after all the success of the superheroes on the big screen, which one will fall? It has to happen. One will not get out of the gate that well and fall flat. Again, it has to happen. "The Green Hornet" comes to mind but the character isn't what these ones are. But, that did gross $98 million, so who knows? Of course, these are domestic figures, according to Box Office Mojo.
article:379801:17::0
More about Movies, Hollywood, Captain america, Noah, Divergent
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