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article imageCanadian trailer keeps ‘The F Word’ (video)

By Sarah Gopaul     Jun 2, 2014 in Entertainment
Entertainment One launches the domestic trailer for Canada’s Top 10 selection, ‘The F Word,’ which will be released nationally August 1 with its spirited original title.
One of the hottest film’s at the 2013 Toronto International Film Festival is slated for its worldwide release this summer. The F Word, starring Daniel Radcliffe and Zoe Kazan, and directed by Michael Dowse (Goon), will open across Canada on August 1 with the playful title with which it premiered in spite of CBS Films’ decision to rename the film.
“The U.S. distributor was under certain MPAA restrictions that do not affect us in Canada so we are able to keep ‘The F Word,’ the title we all loved from the beginning,“ said Frank Mendicino, senior vice president of marketing, eOne Films Canada.
Conversely, the romantic comedy will be titled What If in other markets, including the U.S.
"We are pleased eOne has decided to use the original name; we premiered at TIFF as ‘The F Word’ and the title has built up so much goodwill in Canada, it would seem remiss to call it anything else here," commented producer David Gross.
In the picture, Wallace (Radcliffe) and Chantry (Kazan) meet at a party and find they have instant chemistry. But while he’s on the rebound, she’s in a committed relationship. Over the course of a year, they form a relationship in which they talk about everything. But can they enjoy the benefits of a platonic friendship in spite of their growing attraction to one another? The film amusingly illustrates that sometimes timing is everything.
Written by Elan Mastai, the film also co-stars Adam Driver, Mackenzie Davis, Rafe Spall, Megan Park and Oona Chaplin.
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