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article imageCan native advertising keep WWE Network afloat for now?

By Michael Essany     Jul 10, 2014 in Entertainment
World Wrestling Entertainment finds itself down on the mat today when it comes to the WWE Network. But don't expect a submission just yet.
There may still be hope for the struggling startup streaming service created last February by the hugely popular professional wrestling company. Nonetheless, WWE Network has failed to reach the critical 1 million subscriber threshold that investors are eager for the company to attain.
Although the WWE Network is far from being dead in the water, a source inside WWE reportedly tells NativeMobile in an exclusive report Thursday that the company is open to proactive measures to keep the service running without incurring mega debt.
"One source close to the WWE tells NativeMobile that the company hasn’t ruled out a modest advertising strategy as a means to better monetize the largely ad-free fledgling streaming service," writes report author Greg Madsen.
Madsen notes that such efforts may include everything from sponsored segments or programming on the WWE Network to "subtle but still significant in-programming product placements."
"WWE may be compelled to dive into the waters of native advertising until the turbulent storm at sea for WWE Network dies down," he adds.
Native advertising is defined as a practice of online advertising by which the advertiser seeks to gain attention through content created in the context of the user's experience. That is, native ads — which commonly appear as written articles or subtle product-related imagery — closely mimic both the form and function of the general user experience in which they are placed (website, blog, magazine, social network, etc.).
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