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article imageBlind entrepreneur creates a Netflix for the blind Special

By Robert Kingett     Apr 24, 2014 in Entertainment
Toronto - To people who are blind or visually impaired, audio description IS important. Audio description can be found on various platforms except video on demand services. This is changing with an audio description on demand service.
As the increasing number of movies and TV shows appear online on various video on demand services, such as Netflix, the need for accessible media mounts as well but no one has taken a voluntary step to make their video on demand sites fully accessible to people with disabilities, including adding audio description tracks for people who are blind or visually impaired even when the audio description tracks are available elsewhere, such as on DVDs.
Toronto businessman Kevin Shaw has made a video on demand service for the blind called Zagga Entertainment that will allow people to stream described videos and TV shows for a monthly fee of at approximately $8 CDN per month
Zagga Entertainment’s VOD service has been described as a “Netflix for the blind” featuring premiere TV and movie content with described video. Shaw recognized the need for such a service after being frustrated with finding inaccessible platforms and no described content online.
“There's a technological revolution happening in TV as millions cut the cord and watch movies and television on smart TVs, tablets, the web and game consoles. This revolution is leaving the blind behind with inaccessible technology and a lack of described content,” Shaw said.
“Other VOD sites, like Netflix, feature interfaces that are difficult for a person with vision loss to navigate with a screen reader. Playback controls are often invisible and many visual cues don't translate to speech software.”
Recognizing not only the need for such technology but also the existing business opportunity, Shaw stated, “I see an opportunity to create a single service that will present movies and TV shows with described video, as none of the other service providers see this as a market need. Zagga Entertainment is solving these challenges by creating a service that will aggregate described video content and present it on a platform that is accessible to assistive technology, such as screen readers.”
Zagga Entertainment is currently fundraising through Indiegogo with an initial goal of $50,000, at which point they will reach out to larger investors to finance the required development. The platform will function across multiple devices and screens and will operate seamlessly with screen readers and other assistive technology.
More about Streaming media, Disabilities, Audio Description Service, Netflix, Blindness
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