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‘Ant-Man’ crawls to the top

EARLIER: “Ant-Man” did it. It beat out “Minions” for the top spot at the domestic box office. Meanwhile, a comedy did darn well, too.

While “Ant-Man” hauled in $58 million, it was under the estimates. But, “Trainwreck,” starring Amy Schumer did better than projections and took in $30.2 million. No, this is not a sign over superhero fatigue, but rather one that is not as familiar as others. But for Disney/Marvel, it is another success at this point. Universal is continuing to stay strong this year, and with “Trainwreck,” it stayed on track.

Worldwide, it was Paul Rudd and “Ant-Man” as well. The worldwide numbers for “Ant-Man” was $114 million.

The second place film was last week’s winner, “Minions.” Now, if there is a little pause in the celebration, it could be for that film. While it likely should have done better, it too, came in under projections.

Weekend, domestically
1. “Ant-Man” – $58 million
2. “Minions” – $50.2 million
3. “Trainwreck” – $30.2 million
4. “Inside Out” – $11.6 million
5. “Jurassic World” – $11.4 million

“Trainwreck” belongs to Schumer as she wrote it as well. OK, she did not direct it, but she is the main attraction and females drove the attendance over the weekend.

It has been noted that females were solid for “Trainwreck” to the tune of 66 percent while males went for “Ant-Man” with 58 percent. One can only wonder how high “Trainwreck” would have gone if it was treated like a date movie, which it easily could have been.

All five top films were in double-digits and that is good news. And despite negative reviews, Woody Allen’s latest film, “Irrational Man,” took in $188,000 in limited release. In only five theaters, it took $37,600 per screen average.

Meanwhile, “Minions” only 56 percent, which explains its runner-up finish. At the usual 50 percent drop it would have taken the top spot, perhaps. “The Gallows” dropped almost 60 percent in its second weekend.

“Jurassic World” has gone over $600 million, domestically now. It is at $611 million and still climbing the all-time charts, noted Box Office Mojo.

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Written By

Chris is an award-winning entrepreneur who has worked in publishing, digital media, broadcasting, advertising, social media & marketing, data and analytics. Chris is a partner in the media company Digital Journal, content marketing and brand storytelling firm Digital Journal Group, and Canada's leading digital transformation and innovation event, the mesh conference.

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