The video featuring Deepika Padukone and other known faces from Bollywood calls for a change in the “caged mindset of men.” The clips appeal to allow women the freedom to choose their clothes, marriage, sexual preferences and profession and even the choice to love a man or a woman or both.
The video clip, penned by Kersi Khambatta, is part of Vogue’s initiative on women’s empowerment. It begins by proclaiming, “My body, my mind, my choice.”
“It is my choice to live life the way I want, to wear clothes I like, to decide how I want my body to be, when I want to get married or if I ever want to walk down the aisle, to decide if I want to be straight or a lesbian.”
Through the stunning visual clips, Deepika forcefully asserts that the bindis that Indian women adorn, the wedding rings, adding husbands’ surnames to their names and other choices are mere ornaments which can be replaced anytime.
Apart from Deepika, 99 other women from different professions take a stand on the “right to choose.” Their choice includes what to wear, how to look, whether to marry, have kids, when to come home and how to love.
Speaking about the video and women empowerment, FirstPost quoted Deepika as saying:
“I personally feel empowered when you are not caged, when you don’t succumb to expectations, when you speak your mind and you do the things that you want to do or you do the things that make you happy.”
The video undoubtedly sends a strong message on women empowerment and expected to ruffle a few feathers donning the patriarchal Indian mindset bent on imposing societal norms and sexist ideologies. The attempt shows a rising trend among Indian women to highlight women’s issues on a global level.
