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article image'22 Jump Street' rides laughs to an easy win

By Tim O'Brien     Jun 15, 2014 in Entertainment
With jump in its title, the movie that won the weekend did just that — it jumped. "22 Jump Street' took that solid Friday opening and rode it to a easy win at the weekend box office.
Channing Tatum and Jonah Hill took "22 Jump Street" across the street to a fantastic win with $60 million. "How to Train Your Dragon 2" was second with $50 million. Going in, it was supposed to be the other way around.
All one has to do is look at the Thursday numbers to see that an upset was in the making. That produced $5.5 million for "22 Jump Street" and $2 million for "Dragon 2." That could be explained away by the crowd for a Thursday, as to being older. Not so fast on that, one, though.
What about all those other huge Thursdays for the younger audiences? They will and do show up on Thursdays, so look at that day as the push towards a "Jump" win. On Friday as well. In fact, Friday was an easy win for "Jump," to the tune of $25 million and $18 million, respectively.
1. "22 Jump Street" - $60 million
2. "How to Train Your Dragon 2" - $50 million
3. "Maleficent" - $19 million
4. "Edge of Tomorrow" - $16.1 million
5. "Fault in Our Stars" - $15.7 million
"How to Train Your Dragon 2" did not fly to a win as expected but was still solid. The top two films battled it out but the comedy prevailed, to the surprise of many. A couple times this year, the box office is providing a jolt to the early estimates, and that is not a bad thing. It makes it more interesting and proves that the power of word-of-mouth matters.
More and more it also proves that reviews do not matter. With so many forums to post reviews, negativity and, for that matter, praise, it tends to clutter up the field. It is more a game now and less an art form, which is used to be.
What "Dragon 2" has finishing up the weekend is Father's Day in the states. That could be the choice among father and son and grandfather and grandson. It has that appeal. But, something went wrong with it, overall, this weekend. Meanwhile, "22 Jump Street' proved to be fun for males and female audiences, and could and did make it a date movie somehow.
The audience for "Dragon 2," noted Box Office Mojo, was 53 percent female and 56 percent under the age of 25. For "22 Jump Street," it was mainly under the age of 25 and evenly split between male and female.
One must not over look the theater counts on those films either. "Dragon 2" arrived with 4,235 theaters while "Jump" had 3,306, so the win by "jump" could be considered even more impressive than it appears on the surface.
Last week's winner, "Fault in Our Stars" fell hard, as expected. It finished in fifth with $15.3 million. Considering its over-achieving win last weekend with $48 million, this is a huge drop. In fact, it was a 67.2 percent drop. Ouch!
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