Brennan Gleason, a graphic designer out of Vancouver, has recently gotten some welcome Internet attention thanks to an ingenious method of promoting himself.
Gleason has been into design ever since he can remember. “I’ve always been an artist ever since I was younger. I had a lot of interests in computers as well,” he told Digital Journal. “In high school I decided to start playing around in Photoshop, and discovered I had a talent for it.” He landed a job at DNN Corp. (formerly DotNetNukeCorporation) straight out of high school, and worked at the company for two years before deciding to go to university for graphic design.
While in university, Gleason, a craft beer fan, talked with his roommate about the possibility of trying to make their own brew. Their first two batches were an IPA, one of the easier brews to make on one’s own, and are trying their hands at a Belgian IPA and a double IPA in the future.
While in his final semester at the University of the Fraser Valley, Gleason was tasked with creating a self-promotion piece.
“I thought, how can I create a resume that shows what I love in a really creative way?” Gleason said. Then the idea came to him.
His piece, Resume-Ale, features Gleason’s resume on a four-pack of blonde ale. The label on each bottle features a piece of his work. The packaging took about three weeks to design, while the batch of blonde ale took about seven weeks from start to finish. Gleason sent out four of his resumes in total, and said each cost about $7 in total to create.
The project was finished by February of this year and has been online since at least the end of March, but only in the last few days has it seen some action.
“I don’t know who got wind of it — it’s been on the Internet for a while,” Gleason said. “It’s been pretty crazy.”
Gleason ended up hired right after graduating from university, and now works as creative director for Techtone, a Vancouver-based digital marketing agency.
“I actually got a few offers for job interviews,” he said of the attention his piece has received recently. “Would have been great when I was looking for a job.”
