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article image'Game of Thrones' will be getting its first official mixtape

By Stephanie Medeiros     Mar 6, 2014 in Entertainment
In collaboration with artists such as Common, Wale, Big Boi, and Daddy Yankee, HBO strives to bolster the ratings for the upcoming season 4 premiere of Game of Thrones with a hip-hop and reggaeton mixtape.
By producing ten original songs that will be released on a digital mixtape named Catch The Throne: The Mixtape, HBO says they want to boost ratings and viewership of their flagship fantasy drama show, Game of Thrones, in time for its season four premiere on April 6. Also, the showrunners hope this will help fans get back into the lore and background of the highly intricate politics of the show as well as intrigue possible new viewers such as Millennials.
Wale already debuted his song, "King Slayer," on Billboard. There is also a full list of the artists who contributed and a complete track list.
All the artists attached to the project claim to be "superfans," according to IGN. The mixtape will be released alongside the opening of the Game of Thrones: The Exhibition at South By Southwest (SXSW) in Austin, Texas on March 7 with Common performing his song at the HBO SXSW party. The mixtape will be free to listen to on the official Soundcloud.
Each song will have themes and stories related to the main Game of Thrones storyline in the past three seasons as well as use samples from the original score composed by Ramin Djawadi. On top of the mixtape release, HBO will be airing a "behind the scenes" making of feature.
Game of Thrones is based off of the book series A Song of Ice and Fire by American author George R.R. Martin and has seen immediate success since its first season. Last season's premiere saw 4.4 million views, with over 6 million views overall because of the encore episode, and ratings remained consistent throughout the entire season.
According to Entertainment Weekly, the season three premiere set a record for the show to date when several critics thought the Easter Day lull and stiff competition from The Walking Dead finale would shave off views from the overall tally. It seems HBO and the showrunners want to beat these numbers for season four with viral marketing and new collaborative opportunities.
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